About Us


Betsy & Elizabeth bonded during baby-wearing barre class over their passion for fitness, their families and business.   Over the last few years they found that with pregnancies, postpartum care and starting to just get older (tough to admit!), they had to give up some of our favorite workouts because they were just too tough on their bodies. And they had not found a great replacement for the heart-pounding, lung burning workouts they loved. Their search brought them back to the rowing machine, and their rowing days from college. Because rowing is both incredibly intense and super low impact. And maybe the best part? It’s a team sport – so you have a built in network of teammates urging you to push yourself to the limit and a workout buddy or two that you can partner with to race the pair next to you. Game. On.


Betsy Koch, Co-Founder & Coach

Betsy is a life-long fitness lover and sports enthusiast. She rowed for 5 years in high school/ college, and enjoys everything from yoga to sprint triathlons. Professional certifications include CorePower Yoga instructor and Water Rower instructor. Betsy is thrilled to be merging her business experience from Life Time Fitness and General Mills with her passion for fitness and rowing to start Cru Row Club!

Elizabeth Fulmer, Co-Founder

Elizabeth loves a good competition. She played basketball, volleyball, and soccer in high school and was introduced to rowing in college. After college, she got into marathon running and used that as a way to stay active for years. Having kids caused her to add more diversity and balance into her workout routine. Professionally, she has worked in marketing at General Mills for ten years and she is excited to introduce people to rowing and bring together her love of building businesses and communities with sports and fitness.

Kelsey Ottum, Trainer


Kelsey has over fifteen years of experience in the health and fitness industry specializing in personal training, group fitness instruction, programming and corporate wellness.  Our bodies were meant to move – teaching and watching clients learn how to take control of movement, stability and strength in areas of their bodies they ‘didn’t know they had’ is amazing!  Professional certifications include ACSM personal trainer, ACE group fitness instructor, TRX, spinning, Stott Pilates Matwork level one and two, YogaFit and CPR